Marketing That Won't Break The Bank
Welcome to the very first episode of Marketing That Won’t Break the Bank! Did you know that the two biggest reasons that small businesses fail are (1) they run out of money, and (2) ineffective...
View ArticleMarketing To Your Ideal Customer
When working with new clients, we always ask who their target market (or ideal client) is. The usual answer? Everybody and anybody. Do you know what happens when you ask for a referral to everybody and...
View ArticleNetworking Isn't Just an App: Building Your Offline Marketing Network
With all the emphasis on social media these days, we tend to forget some of the tried and true methods of marketing. On today's episode, we're going to talk about how to use in-person networking to...
View ArticleStarting the Conversation: Becoming the Person Your Potential Clients Know,...
When we make our purchasing decisions, we generally will buy products and services from people that we know, like and trust. In many cases, we may not know that person or company directly – we rely on...
View ArticleThe Power of Community: Tapping Into Your Hometown Resources
Did you know that there are marketing resources in just waiting to be used in your own back yard? And in many cases, all it takes is a little bit of your time and energy to tap into them. Today we will...
View ArticleBuilding Your Tribe: The All-Powerful Email List
One of the most important pieces to a successful marketing strategy is to build and cultivate your email list. In today’s social media age, this may be counter-intuitive…you have followers, likes and...
View ArticleIt's All In the Plan: Building Your Business Roadmap
We’ve all heard the saying, “Failing to plan is planning to fail”. This is especially true when it comes to putting your business and marketing roadmap in place. Do you know what your goals and...
View ArticleContent Is King: How to Find and Create Your Own Content
We’ve all heard the phrase “content is king”. When it comes to social media marketing, it is especially important to make sure that you publish content that your audience (and the search engines) love....
View ArticleBuy Local Initiatives: What One City is Doing to Help Promote Small Businesses
In many communities, Buy Local initiatives and campaigns are increasing in momentum. Support for Small Business and buying local programs often go hand-in-hand. The term Buy Local is fairly broad and...
View ArticleTo Click or Not To Click: Getting the Most out of Online Advertising
Online advertising is an important part of your marketing toolkit. Many small businesses aren’t quite sure where to start, or have heard horror stories of pay-per-click advertising gone wrong that they...
View ArticleLights, Camera, Action: Incorporating Video and Live Streaming into Your...
We’ve all done it…every time a cute video shows up in our newsfeed, or someone makes some astonishing statement with a video attached we’ve sat there and watched it. Sometimes we are amused, sometimes...
View ArticleThere is Strength in Numbers: Cross Promoting and Developing Your Power Team
Sometimes as small business owners we feel like we are all alone when it comes to marketing and promoting our businesses. But, in reality, there are many opportunities around us to partner with others...
View ArticleA Closer Look at SEO: The Key is in Your Keywords
When it comes to online marketing, one of our top goals is to get our content in front of the right people who will ultimately buy our products and services. To do this, we need to get into the minds...
View ArticleA Small Business Guide to Using Facebook
Whether you are an avid Facebook user or post sporadically, it is difficult to ignore the power of Facebook to help connect with your audience and build your business. The key to being successful on...
View ArticleGetting the Most out of LinkedIn
Most of us have used LinkedIn to connect with others professionally, whether it’s to expand our network, look for a new job, or even hire someone for our expanding businesses. LinkedIn does provide...
View ArticleTop Social Media Questions -and Answers- for Small Businesses
Social media is recognized as an important part of any effective small business marketing strategy. Conceptually, we understand what we need to do to promote our businesses online, and, in most cases...
View ArticleSmall Business Blogging 101
To blog or not to blog…that is the question that many small businesses ask these days. There’s a lot of work involved in starting a blog – from set-up to writing content to building relationships with...
View ArticleBuilding An Email List From Scratch
We all know that email is an important method of communicating with our customers and potential clients. The goal is to stay top of mind, so that when the time comes, they buy from us. Theoretically...
View ArticleThe Importance of Branding
I’ll bet that most of us did this when we started our businesses: We decided to go into business for ourselves, thought up a name, and then said “I need a logo to brand my business”. The fact is, there...
View ArticleLocal Search Optimization: A Simple Guide for Small Business
Search Engine Optimization is a term that is used a lot when it comes to internet marketing. Simply put, it’s the process of making sure that your website and online presence ranks high enough for the...
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